Marketers Tools

While surfing the other day I spotted a banner for a product that got my attention. Good job! Banner ads may normally have a small click through rate, but some are more productive than others. This one did things right.

1. The banner got my attention
2. It informed me or tweaked my interest enough that I wanted to know more, so I clicked.

That is where the banner ad campaign failed completely though.

When I clicked on the banner, I was sent to a page that said, “BannerKeyring Error: no banner on this keyring was viewed before clickthrough.” Which isn’t correct because I did see the banner…

This isn’t the only example I have….
I have seen sites in traffic exchanges that didn’t show because someone misspelled a word in the URL. I have seen people promote their login page. Typos in classified ads, text ads, etc. These take credits or money to have your ad or site seen, it cost just as much to send people to an error page as it does to your site, so why not be sure you send them to your site.

The main point being, check your ads! It is that simple, check behind yourself. Whether you are just starting online marketing or have been doing it 10 years or more, we all are human and make typos and mistakes. Wasted ad credits and money can be saved simply by taking the time to check an ad after posting it.

I keep a text file that I use constantly while promoting. It has all my current promotions, checked and verified to be correct. I copy and paste my promotions. This helps cut down on typos, but I STILL CHECK behind myself.

Happy Marketing!

Hi, I’m Average Joe Marketer. Are You Me?

NO! Go Away....

I have a product or service I would like to sell. I have decided to use the internet as one medium to spread word of my wares around. I want to spread it around good, so I use classified ads, safe lists, traffic exchanges, text and banner exchanges, maybe even the bathroom wall.

When promotions work and you make a profit, I may even upgrade at the place that works. A win/win/win for me, as an advertiser, the owner of the service I use, and my customer. We continue this relationship on a continuous basis, week after week, month after month. Because the internet constantly grows, there is a constantly growing customer and consumer base. My customer finds what they want, I make sales, the advertising outlet makes sales. A finely-oiled and tuned machine purring along…… and…..

BANG… BAM… BOOM!

Out of nowhere this ’successful‘ marketing campaign runs into a wall and stops dead in it’s tracks.
All of a sudden an owner is upset at the owner of another product/service and that isn’t allowed to be promoted here. I understand the rights of the owner, (I own stuff) but isn’t that like biting the nose to spite the face kinda stuff??  Doesn’t matter if you are a free member or pay premium dollars to be upgraded, you are stuck in the middle of other peoples UNRELATED QUIBBLES.

I would love to know (not really) how much time I have wasted in just the last 2-3 years, adding campaigns, then deleting them, then re-adding, and re-deleting because someones ‘feelings/pride’ was hurt….. I about need a spreadsheet to keep up with what I can promote where.

NBC Announces No More Ford Ads

*( This is a sarcastic paragraph – NBC didn’t ban Ford, wonder why?)

Also if you own a Ford you are not allowed to watch NBC TV….
Yea? They might would have that right, BUT wonder why really successful companies don’t let the waves of their battles slosh their customers around ? I’m just asking…..

Paying Customers Are Gold

Paying customers are what we as business owners seek… Am I on the right track with this thinking?
So why would we make them contort, change, invest time changing ads over a personal thingie that doesn’t concern them? Are we the only supplier of this service and they will always be there? And therefore will make the changes they need to do? To infinity and beyond?

New Marketing Model

Is there a new marketing model I haven’t learned yet? Run business like a soap opera or pro wrestling event and have no concern about sloshing around the paying customer? Do we no longer value the customers money and support? Are we OK with replacing those that don’t want to take the time to bounce around and fall by the way-side? Not caring about loyally spending their money with us month after month?

Come on people! Just ’cause it’s the internet and on our computers, it’s not a game….

Comments?

The Traffic Laundry, Cleaning Dirty Traffic Daily!

If you have joined The Traffic Laundry then you are getting free hits from… well, you know where from….
This was covered in the weekly training sessions. A simple technique of taking the same traffic exchanges you currently use and gaining more free hits, like pulling free hits out of thin air. Some of us have used this technique successfully for years. It is not only easy, but ethical and productive. I chuckle as people learn The Traffic Laundry technique and get amazed when it actually works for them.

Weekly Training Sessions

A priceless benefit of joining The Traffic Laundry (and it is free) is the weekly training sessions. Norm covers any and all aspects of internet marketing. In one recent session website SEO (Search Engine Optimization) was covered. As an example Norm directed the members in the room to observe a Google search for The Traffic Laundry.

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Autosurf Traffic Exchange Myths

Some people will tell you autosurf traffic exchanges are useless, that people don’t see your ads/promotions. I have heard some long-time marketers say they have had no responses from autosurf traffic exchanges. I say they haven’t used them properly.

The theory seems to make sense on the surface. You start an autosurf traffic exchange running, earning you credits to have your site/ad/promotions shown. Then you go to bed, or the store, or to work, and let the exchange run. Logically,  people will assume that everyone does this and so no eyeballs actually see your ads.

But looking a little deeper, we see several things happening.

Autosurf Traffic Exchange Reality

My years of experience with autosurf traffic exchanges is that there are both immediate results as in sign-ups and  behind-the-scenes benefits relating to search engine rankings.

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Computer Problems?

Do you get terrified when your computer at home isn’t working properly?  Worried when your computer crashes or doesn’t print?

Computers are so common in our society, yet few users know what to do when they have problems with their ever-so important PC. Should you take a degree in computing or a part-time course on how to troubleshoot computers?

Well you’ll be glad to know that being an expert with your PC doesn’t require you to get a degree in Computer Studies. If you take the time to learn some basic PC skills, you’ll never have to call on your friendly neighbour or close friends for advice.

The reason why so many people are afraid of computers, is because they don’t know what to do when the PC isn’t working properly. They just sit there and are afraid to press any more keys afraid that they may make the problem worse.

Wait, There’s Hope

If you think that you’ll never understand computers and have no chance in learning how to fix errors yourself, then
think again.

The book, How To Become A Computer Expert In 7 Days, will change that.

You’ll be confident when working on an important project with your PC knowing you can fix problems by yourself.

Inside the book, you’ll discover:

• What kind of PC you really need for the tasks you’re doing
• What are the essential components of a PC
• How each PC components work and if you need to replace them
• What to do if your PC is slow before deciding if you need an upgrade
• The type of software you must install on your PC
• How to re-install the whole of your PC in under 2 hours
• How to know if you’re taken for a ride by a technician fixing your PC
• How to speak to a computer salesman
• Advanced techniques on troubleshooting your PC
• And much, much more…

Get your copy here