Marketers Tools

Autosurf Traffic Exchange Myths

Some people will tell you autosurf traffic exchanges are useless, that people don’t see your ads/promotions. I have heard some long-time marketers say they have had no responses from autosurf traffic exchanges. I say they haven’t used them properly.

The theory seems to make sense on the surface. You start an autosurf traffic exchange running, earning you credits to have your site/ad/promotions shown. Then you go to bed, or the store, or to work, and let the exchange run. Logically,  people will assume that everyone does this and so no eyeballs actually see your ads.

But looking a little deeper, we see several things happening.

Autosurf Traffic Exchange Reality

My years of experience with autosurf traffic exchanges is that there are both immediate results as in sign-ups and  behind-the-scenes benefits relating to search engine rankings.

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If you have been online more than a week, I’m sure you have heard it said, “The money is in the list”. I will agree, a list of subscribers that want to hear from you, people that you have earned the trust of, will be more likely to purchase from you, or join you in a program than a stranger.

The online gurus tend to mystify things, and if you are one of the countless others who have always wanted to know the insider secrets to building highly profitable mailing lists, you’ve probably come up short time and time again.

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Happy Marketing,
The Toolman

Purchase a particular brand of cereal and your children will think you’re the best parent ever. Use a specific shaving product and you’ll exude sex appeal. Shop at a certain store and you’ll enjoy the lifestyle of your dreams. Logic dictates that these things simply are not so, but marketing campaigns that work are built around these concepts. People buy into them and prove it with their expenditures of choice all the time.

Why is it that these marketing campaigns work even for average products when more reasonable, straightforward and traditional methods might fall short?

The simple fact of the matter is that marketing campaigns that appeal to people on an emotional, or subconscious, level can have a huge impact. When they are successful, logic may tell consumers one thing, but their emotions will drive them forward to act any way.

People are simply wired to respond to certain cues. When the triggers for these cues are tripped through marketing campaigns or other efforts, people will act.

The secrets of marketing successfully in this manner are not necessarily easy to learn. If they were, every product out there would be a top seller. When the right lessons are studied, however, marketing campaigns can bowl over the competition thanks to the power of emotional appeals.

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